FlexRack
The illuminated header sits at the top of the FLEXRACK™ display, drawing instant attention, and provides a perfect space for custom branding, pricing, or compliance messaging.
FLEXRACK™ is the ultimate plug-and-play solution for displaying tobacco products with style, and flexibility.
Fully Illuminated: Each unit lights up your products for maximum visibility and boosting sales.
Tool-Free Flexibility: Change layouts on the fly. No tools. No hassle.
Modular Design: Build FLEXRACK to any height or width to suit your space—whether it’s a compact corner or a full wall.
Customizable Fit: Each shelf holds up to 9 adjustable spring-loaded pushers to perfectly fit any pack size—from slim to king.
Ready to Go: Pushers are pre-installed. Just stack, plug in, and start selling.
Retracting Shelves: Make restocking easy and efficient with smooth-slide access.
for FlexRack tower
Optional
WE’RE HERE TO HELP
BUILT FOR STORE OWNERS
We understand the daily challenges of running a retail store — limited space, staffing costs, and the need to maximize every product category. That’s why PALRAM 4U solutions are built to deliver measurable results in real operating conditions.
We installed the BackBar units across multiple stores, and the impact was immediate. The full-shelf illumination makes every product stand out, and the layout keeps everything clean and easy to navigate. What surprised us most was the sales lift. High-margin categories started moving faster within weeks.
It’s one of those rare upgrades that improves both the customer experience and store efficiency at the same time.
Green Gorilla – Amarillo, TX
“If you need something flexible enough to work in tight spaces and even on the countertop— the FlexRack delivers perfectly. It fits where other fixtures simply can’t, without compromising on capacity or visibility.
The illumination is a standout feature. Even in smaller areas, the products are fully lit and impossible to miss, which really helps drive impulse purchases. It’s a smart, space-efficient
solution that performs.”
Rainbow Smoke Shop – Princeton, NJ
“Since installing Palram 4U’s tobacco backbars with individually illuminated shelves, we’ve seen a clear uptick in sales. The bright, focused lighting makes every pack stand out — drawing attention to new or premium lines and speeding upproduct selection.”
RVC, Ashland OR
Palram 4U’s illuminated tobacco backbars have been a game changer. The individually lit shelves really grab attention and make the whole section feel more premium. We’ve seen faster product pickup and a solid boost in sales – especially on higher-margin SKUs.”
Frank’s Cigar Shop, Tucson AZ
Palram 4U’s illuminated tobacco displays create a premium feel of our store and generate a steady increase in tobacco sales
since installation.”
Green Gorilla, Oklahoma City OK
Explore our frequently asked questions to find quick solutions, or reach out to our support team if you need more help.
We’ve got answers. If you need more info, just reach out to our support team. We’re happy to help!
Convenience store:
Both Modular and Backwall work well
→ Choice depends on layout and operational preference
Yes. Many retailers use:
In most cases, no. However, for unique product formats, custom adjustments can be provided.
Depends on the system:
Counter-top units: Typically 5+ SKUs per unit
Our displays are easy to clean thanks to non-absorbent materials. Simply use a soft cloth with mild cleaning solutions (avoid abrasive components) to keep it hygienic.
CHOOSE YOUR CONFIGURATION
W12' X H84'' X D16'' with Header
Tobacco FLEXRACK™ TOWER X6 set for up to 8,424 cigarette packs and OTP
High-capacity. Extra-bright shelf illumination. No installation required.
$ 9,150
W6' X H84'' X D16'' with Header
Tobacco FLEXRACK™ TOWER X6 set for up to 4,212 cigarette packs and OTP
High-capacity. Extra-bright shelf illumination. No installation required.
$ 4,575
W2' X H42'' X D16''
FLEXRACK™ 5 shelf set for up to 702 cigarette packs and OTP
High-capacity. Extra-bright shelf illumination. No installation required.
$ 395
W6' X H78'' X D18'' with Header
6’ Tobacco BACK BAR for up to 4,212 packs
High-capacity. Extra-bright shelf illumination. No installation required.
Original price was: $ 5,700.$ 5,395Current price is: $ 5,395.
W2' X H7'' X D16''
FLEXRACK™ Base unit for up to 117 Tobacco packs
High-capacity. Extra-bright shelf illumination. No installation required.
$ 185
W2' X H21'' X D16''
FLEXRACK™ set of 3 units for up to 351 cigarette / OTP packs
High-capacity. Extra-bright shelf illumination. No installation required.
$ 395
