BACKRACK
12 removable drawers, each with 9 pushers wide, 13 packs deep incl. 2 large storage drawers and an illuminated header.
Looking to streamline your tobacco display and boost operational efficiency? Meet our BACKRACK.
A sleek, illuminated plug-and-play solution with drawers and no assembly required, it is designed to elevate your front-of-store experience.
It offers 13 adjustable-height shelves, 9-pack width, and 13-pack depth capacity—perfect for high-density product presentation. Featuring 6 illuminated shelves, 3 illuminated price channels, and adjustable-width pushers for easy organization and restocking, it’s built for convenience and visual impact.
At only 110 lbs. per module, this lightweight unit delivers maximum functionality without compromising space or mobility.
3 Backbar units
WE’RE HERE TO HELP
BUILT FOR STORE OWNERS
We understand the daily challenges of running a retail store — limited space, staffing costs, and the need to maximize every product category. That’s why PALRAM 4U solutions are built to deliver measurable results in real operating conditions.
We installed the BackBar units across multiple stores, and the impact was immediate. The full-shelf illumination makes every product stand out, and the layout keeps everything clean and easy to navigate. What surprised us most was the sales lift. High-margin categories started moving faster within weeks.
It’s one of those rare upgrades that improves both the customer experience and store efficiency at the same time.
Green Gorilla – Amarillo, TX
“If you need something flexible enough to work in tight spaces and even on the countertop— the FlexRack delivers perfectly. It fits where other fixtures simply can’t, without compromising on capacity or visibility.
The illumination is a standout feature. Even in smaller areas, the products are fully lit and impossible to miss, which really helps drive impulse purchases. It’s a smart, space-efficient
solution that performs.”
Rainbow Smoke Shop – Princeton, NJ
“Since installing Palram 4U’s tobacco backbars with individually illuminated shelves, we’ve seen a clear uptick in sales. The bright, focused lighting makes every pack stand out — drawing attention to new or premium lines and speeding upproduct selection.”
RVC, Ashland OR
Palram 4U’s illuminated tobacco backbars have been a game changer. The individually lit shelves really grab attention and make the whole section feel more premium. We’ve seen faster product pickup and a solid boost in sales – especially on higher-margin SKUs.”
Frank’s Cigar Shop, Tucson AZ
Palram 4U’s illuminated tobacco displays create a premium feel of our store and generate a steady increase in tobacco sales
since installation.”
Green Gorilla, Oklahoma City OK
Explore our frequently asked questions to find quick solutions, or reach out to our support team if you need more help.
We’ve got answers. If you need more info, just reach out to our support team. We’re happy to help!
Convenience store:
Both Modular and Backwall work well
→ Choice depends on layout and operational preference
Yes. Many retailers use:
In most cases, no. However, for unique product formats, custom adjustments can be provided.
Depends on the system:
Counter-top units: Typically 5+ SKUs per unit
Our displays are easy to clean thanks to non-absorbent materials. Simply use a soft cloth with mild cleaning solutions (avoid abrasive components) to keep it hygienic.
CHOOSE YOUR CONFIGURATION
W12' X H84'' X D16'' with Header
Tobacco FLEXRACK™ TOWER X6 set for up to 8,424 cigarette packs and OTP
High-capacity. Extra-bright shelf illumination. No installation required.
$ 9,150
W2' X H84'' X D16'' with Header
FLEXRACK™ BACK BAR TOWER for up to 1,404 cigarette packs and OTP
High-capacity. Extra-bright shelf illumination. No installation required.
$ 1,525
W2' X H9.8''
Illuminated Header
High-capacity. Extra-bright shelf illumination. No installation required.
$ 60
W2' X H80'' X D18'' with Header
2’ Tobacco BACK BAR for up to 1,404 packs
High-capacity. Extra-bright shelf illumination. No installation required.
$ 1,800
W2' X H7'' X D16''
FLEXRACK™ stackable unit for up to 117 tobacco and OTP packs
High-capacity. Extra-bright shelf illumination. No installation required.
$ 135
W2' X H21'' X D16''
FLEXRACK™ set of 3 units for up to 351 cigarette / OTP packs
High-capacity. Extra-bright shelf illumination. No installation required.
$ 395
