FlexRack
FLEXRACK™ is the ultimate plug-and-play tobacco rack solution for displaying tobacco products with style, and flexibility.
Each FLEXRACK™ unit is fully stackable, allowing you to build your fixture upward with ease up to 12 illuminated tiers high backbar – for maximum product visibility in a compact and flexible footprint.
Fully Illuminated: Each unit lights up your products for maximum visibility and boosting sales.
Tool-Free Flexibility: Change layouts on the fly. No tools, hassle free.
72 pull-out shelves, each with 9 pushers wide, 13 packs deep incl. base units and illuminated headers
WE’RE HERE TO HELP
BUILT FOR STORE OWNERS
We understand the daily challenges of running a retail store — limited space, staffing costs, and the need to maximize every product category. That’s why PALRAM 4U solutions are built to deliver measurable results in real operating conditions.
We installed the BackBar units across multiple stores, and the impact was immediate. The full-shelf illumination makes every product stand out, and the layout keeps everything clean and easy to navigate. What surprised us most was the sales lift. High-margin categories started moving faster within weeks.
It’s one of those rare upgrades that improves both the customer experience and store efficiency at the same time.
Green Gorilla – Amarillo, TX
“If you need something flexible enough to work in tight spaces and even on the countertop— the FlexRack delivers perfectly. It fits where other fixtures simply can’t, without compromising on capacity or visibility.
The illumination is a standout feature. Even in smaller areas, the products are fully lit and impossible to miss, which really helps drive impulse purchases. It’s a smart, space-efficient
solution that performs.”
Rainbow Smoke Shop – Princeton, NJ
“Since installing Palram 4U’s tobacco backbars with individually illuminated shelves, we’ve seen a clear uptick in sales. The bright, focused lighting makes every pack stand out — drawing attention to new or premium lines and speeding upproduct selection.”
RVC, Ashland OR
Palram 4U’s illuminated tobacco backbars have been a game changer. The individually lit shelves really grab attention and make the whole section feel more premium. We’ve seen faster product pickup and a solid boost in sales – especially on higher-margin SKUs.”
Frank’s Cigar Shop, Tucson AZ
Palram 4U’s illuminated tobacco displays create a premium feel of our store and generate a steady increase in tobacco sales
since installation.”
Green Gorilla, Oklahoma City OK
Explore our frequently asked questions to find quick solutions, or reach out to our support team if you need more help.
We’ve got answers. If you need more info, just reach out to our support team. We’re happy to help!
Convenience store:
Both Modular and Backwall work well
→ Choice depends on layout and operational preference
Yes. Many retailers use:
In most cases, no. However, for unique product formats, custom adjustments can be provided.
Depends on the system:
Counter-top units: Typically 5+ SKUs per unit
Our displays are easy to clean thanks to non-absorbent materials. Simply use a soft cloth with mild cleaning solutions (avoid abrasive components) to keep it hygienic.
CHOOSE YOUR CONFIGURATION
W6' X H84'' X D16'' with Header
Tobacco FLEXRACK™ TOWER X6 set for up to 4,212 cigarette packs and OTP
High-capacity. Extra-bright shelf illumination. No installation required.
$ 4,575
W2' X H84'' X D16'' with Header
FLEXRACK™ BACK BAR TOWER for up to 1,404 cigarette packs and OTP
High-capacity. Extra-bright shelf illumination. No installation required.
$ 1,525
W2' X H9.8''
Illuminated Header
High-capacity. Extra-bright shelf illumination. No installation required.
$ 60
W2' X H42'' X D16''
FLEXRACK™ 5 shelf set for up to 702 cigarette packs and OTP
High-capacity. Extra-bright shelf illumination. No installation required.
$ 395
W2' X H7'' X D16''
FLEXRACK™ Base unit for up to 117 Tobacco packs
High-capacity. Extra-bright shelf illumination. No installation required.
$ 185
W2' X H7'' X D16''
FLEXRACK™ stackable unit for up to 117 tobacco and OTP packs
High-capacity. Extra-bright shelf illumination. No installation required.
$ 135
